Monday, 1 November 2010

Primary research

Primary research
Now that I have finished my secondary research, which is finding information from the internet, i must now do my primary research.

What primary is there?

Questionnaire
Interviews
Contacting company related

Questionnaire


I am going to make a questionnaire which is related to smoking, i will first find out their details such as job, gender, etc. Then at the end of the questionnaire ask a couple of questions of smoking. This questionnaire will be given to random people of all ages to make the research fair. The questionnaire will tell me the average of smokers and their status.
Interviews


I will ask two people who don't smoke on their thoughts on smoking and then i will ask two smokers on what they think of smoking, this will give me hopefully two points of views and what people think of smoking in general. The questions that i will ask will be:-
Do you smoke?
What do you think of smoking?

Contacting

To contact NHS will help me get the information straight from the place where information is given and products are used to help people quit, if i get the information from contacting then i get the experience of what a smoker feels like when they ring to quit.

When I rang the NHS i was told that there is support like meeting and infomation that is send to the person, and that if they need anything to ring up and ask for. I thought that the information given is very helpful and i understood what i would be given, (information).

I will be giving out a questionnaire to see the average number of people smoking, i will give these questionnaires out to people i do not know to make the results fair.

The questionnaires that i will be asking is their status, if they smoke, gender, etc.

This is my questionnaire: -


Verity Sian wakeford
Questionnaire:- please tick next to the answer you have chosen

1. Gender
Male     
Female

2. How old are you?
10-15
15-20
20-25
25-30
30-35
Older

3. What channels do you watch?
BBC 1
Channel 4
ITV1
Five
Sky 1
S4C
BBC three
Other

4. How often do you watch television?
1-5 hours per week
5-10 hours per week
10-15 hours per week
15-20 hours per week
20+ hours per week

5. What Genres do you like to watch?
Comedy
Romance
Drama
Thriller
Soap
Other

6.What is your occupation?
Sales advisor
Manual worker
Admin staff
Teacher
Manager
Engineer
Plumber
Rubbish collector
Student
Unemployed

7. What are you interested in?
Reading
Video games
Writing
Drawing
Sports
Fitness and health
Film
Music
Other

8. Do you smoke?
Yes
No

9. If yes have you ever tried to stop?
Yes
No

10. How many fags a day do you smoke on average?
1-5
5-10
10-15
15-20
20-25
25-30
30-35
35-40
40+

For the questionnaire I went to Ponty, and handed out the 30 questionnaires. There are asked people in the street, in shops and cafes to get fair results.

My results show in individual questions: -

1. Gender
Male      14
Female  16
From the results the questionnaire went to more women than men.
2. How old are you?
10-15
15-20  11
20-25  4
25-30  5
30-35  5
Older  5
from the results i have found out on average 15-20 is the average age.
3. What channels do you watch?
BBC 1  11
Channel 4  18
ITV1  17
Five  11
Sky 1  10
S4C  2
BBC three  18
Other  8
from the results i have found out that most people watch the channels BBC 1 and BBC three.
4. How often do you watch television?
1-5 hours per week  5
5-10 hours per week  11
10-15 hours per week  9
15-20 hours per week  4
20+ hours per week

from the results i have found out that most people watch television 5-10 per week.
5. What Genres do you like to watch?
Comedy  23
Romance  5
Drama  16
Thriller  18
Soap  14
Other  11
from the results i have found on average that people prefer comedy as a genre.
6.What is your occupation?
Sales advisor  12
Manual worker
Admin staff 2
Teacher
Manager  6
Engineer
Plumber
Rubbish collector
Student  6
Unemployed 2
other  2
from the results i have found that most people are sales advisor's on average.

7. What are you interested in?
Reading  13
Video games 11
Writing  8
Drawing  6
Sports  9
Fitness and health 6
Film 21
Music 17
Other 3
from the results i have found out that film was the most common hobby.
8. Do you smoke?
Yes 16
No 13
From my results i found out that more than half smoked.
9. If yes have you ever tried to stop?
Yes  11
No  5
from the results i have found out that most people have tried to quit smoking.
10. How many fags a day do you smoke on average?
1-5  4
5-10  2
10-15  3 
15-20  4
20-25  2
25-30 
30-35
35-40  1
40+
from the results i have found out that most people smoke up to 1-5 or 15-20 fags per day

Target audience


In every product and film, you must need to the target audience, this is because you then can see what can be included and what cannot be included due to ages. For example an 18 film can only be shown to 18’s and older, this is because the e.g. film may contain swearing and violence to extreme for someone who is 18 and younger.
The target audience is a guide of what you can use in what you are doing, you can then see the levels of e.g. laughter used.

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